SXSW (pronounced “South by Southwest”) is where music, film and technology collide to leave all of Austin, Texas, pulsing with tunes. The week-long event is spread out across the city, with live performances, film screenings and keynote speeches held in various historic theaters and luxurious hotels as well as the Austin Convention Center. The music portion of the festival hosts major international artists spanning all genres, but it focuses just as much on up-and-coming artists and hidden gems. You might discover your next favorite artist at SXSW.